3 Uncommon Steps of Successful Viral Marketing for Startups

3 Uncommon Steps of Successful Viral Marketing for Startups

A new business company gets established every day and tries to grow in the market with a bunch of marketing strategies. Some businesses get recognition due to the uniqueness of their product, and some businesses have the best marketing strategies to sell their product to the right audience. A company that fails to possess any one of these qualities will not last long in the business. The customers should be excited to hear about your new business. They should be curious about what you are offering and the perks that come along with it. While doing everything, you should always have a realistic goal in your head about your business. This way, you will be able to pick better marketing strategies for your business and keep your audience happy. While most people know the common marketing strategies like social media marketing, here are some uncommon steps your business can take today to get better traffic.

marketing strategies

Connect to a general idea

Our society faces a lot of problems even today, that needs the right solutions. While your product may not be the one to solve the problem of equality, you can still connect with that idea to support the cause. While you market your product, you can also send a powerful message alongside. You can share the stories of the people that use your products and use them as an emotional standpoint to connect with more people. You can stand for something that aligns with the beliefs of your customers. Selling a complete experience through your product is an uncommon way of viral marketing for your startup.

Make sharing easy with rewards

It is always better to have a team of trusted users who can be a part of the beta test for your product. It will give them a sense of responsibility to spread the word of what’s coming to the market. The users will get early access to your product, and if your product is so good that they are excited to use it, they will also want to let their friends know about it. This way, you are creating a marketing move on your audience using some part of your audience. Social proofing is a powerful tool. People will trust their friends more than a TV commercial. You can also keep rewards and special perks for the users that get early access.

sharing easy

Set realistic goals

Any viral marketing strategy needs to have realistic goals. Although viral marketing ideas are meant to spread around like fire, sometimes they will not. Sometimes you may also feel that your viral marketing strategy is working, but sometimes it can get even more viral than you expected. Make sure that you are prepared to deal with both types of consequences that have the right supply for the demand. If you have created an application, you should be prepared to have a customer team to help your growing users without fail. If you lack the capacity to manage high traffics, it is better to scale back your viral marketing steps. If you cannot fulfill your growing audience’s demand, let your audience know that you need time to set-up a better service. It is always good to have the audience wait for a little than to serve them poor quality service.


Elizabeth A Smith

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