Smart Viral Marketing Strategy For Cloverfield

Simply amazing the viral campaign for the new film produced to JJ Abrams (one of the author of Lost) and directed by Matt Reeves. Cloverfield basically speaks about a big monster who eats New York and the key of the film is a new way of The blair witch broject, with fake amatorial camera and a low budget. Just 25 million $.
To promote this movie a big viral campaign was produced with fake virals. One month ago, fake videos about tv news were appeared on internet who spoke about the distruction of a oil tanker in the middle of Atlantic Ocean. The owner of the oil tanker was the japanese Tagruato, a fake oil tanker company; as well the fault of this destruction was attributed to the environmentalist association TIDO Wave, as well fake.