Which Brands Grow The Most on Facebook?

One of the most interesting articles on Advertising Age these days is the one written by Jeff Neff entitled “What happens when Facebook trumps your brand site?”

In fact, while the whole media world is talking about the geo-localized war that Facebook has declared against Foursquare, Gowalla and Google, this article shows us how, in a dizzying way, the number of fans is growing on Facebook, creating “informal” relationships between brands and users.Coca Cola is growing at a dizzying number of + 90k daily while Sturbucks which also moves on other fronts such as Foursquare grows to almost 80k daily.
Furthermore, Facebook is catalyzing more and more traffic within it to the detriment of the personal sites of the brands at the expense of greater brand / user interaction; an example is the Pampers.com case, which in just under a year went from 1.1 million monthly users to 560k. However, the decline is also due to an incorrect email strategy.